Business portraits and headshots are similar in the sense that they’re both useful for showcasing your personality, professional brand, and confidence. However, there are a few key differences between a business portrait and a business headshot that you should consider before booking an appointment. A business portrait is best suited for formal photo shoots; however, a headshot is more casual in nature. Keep reading to learn more about the key difference between business portraits and headshots:
What is a Business Portrait?
Business portraits are intended for use with your company’s branding, logo, and letterhead. This type of portrait is best used with a more formal look and, ideally, is taken outside in a studio environment.
A business portrait should be taken with a similar tone and feel to your logo and branding. To help achieve this, you may want to consider hiring a professional photographer who specializes in branding and corporate photography.
Although it’s possible to create your own branding, it may be more cost-effective and timely to hire a professional who can create an image that reflects your brand.
Another benefit of using a professional for your business portraits is the ability to modify poses, backgrounds, and other elements to match your company’s branding and logo. For example, if your logo includes a yellow background, you may want to use a yellow backdrop for your portraits.
What is a Business Headshot?
A business headshot is intended for use on your LinkedIn and other professional networking profiles, resumes, and cover letters. It should be taken in a studio environment and shot with a similar tone and feel to your branding and logo. As mentioned above, it’s possible to create your own branding, but it may be more cost-effective and timely to hire a professional who specializes in branding and corporate photography.
A business headshot should be taken with a professional lighting setup, a blank canvas, and a focused pose. For example, you may want to use a headshot similar to the one on your resume or LinkedIn profile.
Key Differences Between Business Portraits and Headshots
– Recording Session Types – Business Portraits and Headshots are two types of commercial photography, but they have many key differences between them. A business portrait is best suited for a studio environment, while a headshot is more casual in nature.
– Recording Session Lengths – Business portraits generally last between one and two hours, while headshots generally last between 30 minutes and one hour.
– Fees – Business portraits generally cost between $500 and $5,000, while headshots generally cost between $200 and $2,500.
– Formality – While business portraits and headshots are both intended for use in branding, business portraits are more formal in nature, while headshots are more casual in nature.
– Photography Style – In addition to the key differences listed above, business portraits and headshots also differ in style.
When Should You Book a Business Portrait or Headshot?
If you want to use a business portrait or headshot to display your brand, create an online presence, or apply for a new job, you’ll want to book a business portrait. This type of portrait is best used with your professional branding, logo, and letterhead.
If you want to use a headshot to apply for a new job, LinkedIn profile, or other networking opportunities, you may want to consider booking a headshot. This type of portrait is best suited for showcasing your personality, professional brand, and confidence.
If you want to use a business portrait or headshot to showcase your skills, expand your network, or gain publicity for a creative project, you’ll want to book a business portrait.
This type of portrait is best suited for displaying your skills, expanding your network, and gaining publicity for a creative project.
Final Tips Before Your Shoot
– Schedule a studio appointment if possible.
– Bring a blank canvas, a pen, and your logo if you want to create your own backdrop.
– Be sure to hydrate, eat a healthy meal, and get plenty of sleep before your shoot.
– If you have a preference for a certain lighting setup, be sure to let the photographer or studio know.
– Make sure to bring copies of all your work and any other relevant materials.
Conclusion
Your business portraits and headshots are a key marketing tool. They can help position you as a professional, highlight your skills, expand your network, and gain publicity for creative projects.
Make sure to schedule a studio appointment with a photographer who specializes in business photography and branding. Your business portraits and headshots should reflect your brand, logo, and personality. Make sure to bring a blank canvas, logo, copies of your work, and your blank canvas if you want to create your own backdrop.
