There’s no better way for a brand to connect with its audiences and increase its visibility than to capture corporate events through video. Event videography not only documents the highlights of these occasions but also tells engaging stories that resonate with viewers long after the event ends. From exciting product launches to informative workshops, each corporate event offers a valuable chance to showcase a brand’s personality, mission, and values.
With the right approach to corporate event video production, businesses can create impactful visual content that entertains, informs, and inspires. In this article, we will explore six distinct types of corporate event videos – each designed to enhance your brand’s presence and leave a lasting impression. Whether you’re planning a large conference or a smaller workshop, understanding these video formats will help you make the most of corporate event videography and engage your audience effectively.
- Product Launch Videos
Product launch videos are invaluable for the purposes of generating excitement and buzz around new products or services introduced at corporate events. These videos combine storytelling, visuals, and demonstrations to effectively communicate the value proposition, features, and benefits of the product, captivating the audience and driving interest.
Typically, a product launch video includes a compelling narrative that highlights the problem the product solves or the innovation it brings, followed by detailed demonstrations showcasing key features and benefits. High-quality visuals and animations enhance the product’s appeal, while customer testimonials from early users build credibility and trust. A strong call-to-action at the end directs viewers on how to purchase or learn more about the product.
Take, for example, Apple’s iPhone launch events, which set the gold standard for product presentations. Apple captivates audiences with sleek visuals, engaging product demonstrations, and powerful storytelling. Each launch video kicks off with an enticing narrative that immerses viewers in the product’s design journey, showcasing the innovative features that set it apart.
During the 2023 event, the excitement built as the camera zoomed in on celebrities promoting a new MacBook Pro, only to shift to the CEO’s enthusiastic introduction of the latest iPhone. The engineering team then took center stage, demonstrating cutting-edge features and benefits that left viewers in awe.
With each testimonial from Apple executives reinforcing the product’s credibility, the video created a palpable sense of anticipation, making consumers eager to experience the new device for themselves. By the end, Apple’s signature logo transformed into a moon before fading out, leaving viewers excited and ready to explore the latest innovation.
- Event Recap and Testimonial Videos
Event recap videos, often called highlights videos, play a crucial role in capturing and sharing the essence of corporate events. These engaging productions are released after the event concludes, showcasing the most memorable moments for those who couldn’t attend. By weaving together footage of speakers, attendees, and key activities, these videos create a dynamic narrative that brings the event back to life.
In a well-crafted event recap, you’ll find highlights from impactful keynote speeches and panel discussions that deliver key insights and unforgettable quotes. Candid interviews with attendees add a personal touch, allowing them to share their experiences and feedback directly with the audience. The visual storytelling aspect is equally vital, incorporating a blend of wide shots, close-ups, and creative angles that capture the energy and atmosphere of the venue. An engaging soundtrack sets the mood, making the viewing experience even more immersive. Plus, a clear call-to-action at the end encourages viewers to participate in future events or explore more about the organization.
A great example of this can be seen in TED conference recap videos, which are celebrated for their thought-provoking talks and innovative ideas. These videos capture the essence of each conference, blending snippets of captivating speeches with behind-the-scenes moments and audience interactions.
Take a look at this short TEDxUTAustin 2023: How & Why Conference Recap video. In just under a minute, you can observe all the best practices to do when putting together an event recap video. The music is engaging but not overpowering, and you can see some behind-the-scenes footage, as well as the audience and their reactions. The video includes short snippets of interviews with attendees and shows activities and experiences people had off-stage. There’s also a thank you note and a CTA inviting people to the next TED event.
- Event Teasers
Event teasers are powerful short videos designed to spark excitement and anticipation for upcoming corporate events. Released a few weeks or days before the actual event, these videos aim to generate buzz and encourage attendance.
With their visually appealing and concise format, event teasers often highlight the best moments from previous events, feature interviews with speakers or attendees, and offer sneak peeks of what’s to come. They also provide important details regarding the date, place, time, and sometimes the duration of the event.
An example of a great event teaser video would be this short clip of the 2023 Craft Conference. As you can see, 32 seconds are enough to tell you what the event is about (Europe’s leading software development conference), when and where it will take place (in Budapest, May 18-19 2023), how long will it last (2 days), how many speakers will be there (over 70), the expected number of attendees (around 1,800), and what can you expect during the event (talk sessions, workshops, and a networking party). There’s a call-to-action in the form of a question (“See you there?”) and a link to the event’s website.
- Behind-the-Scenes Videos
Behind-the-scenes videos are a fascinating glimpse into the hard work and dedication that goes into planning and executing a business event. These engaging productions capture the preparation process and can showcase everything from venue setups to technical rehearsals.
These videos bring a personal touch to the event experience, highlighting the commitment, collaboration, and ingenuity of the organizers and contributors working behind the scenes.
If you want to see an example, let’s take a look at one of the biggest players in the global industry – Google. Google’s yearly developer conference, Google I/O, shares behind-the-scenes videos that provide audiences with an exclusive look at the event’s production process. These videos often highlight the setup of the main stage and pop-up stores, technical rehearsals, entertainment highlights, and interactions behind the scenes with speakers and attendees.
A behind-the-scenes video from Google I/O might showcase engineers testing new products, authentic moments of speakers getting ready for their talks, or the event team managing logistics.
- Speaker Highlight Reels
Speaker highlight reels are dynamic videos that capture the best moments, insights, and powerful quotes from presentations by keynote speakers, panelists, or industry experts at an event. These engaging snippets spotlight the speakers’ charisma and expertise, making them valuable promotional tools that entice audiences to attend future events by showcasing the quality and impact of the content shared.
A well-crafted highlight reel features key excerpts from presentations, showcasing powerful quotes and memorable points that resonate with viewers. Dynamic camera angles and close-ups bring the speakers’ expressions and gestures to life, allowing the audience to feel the energy and passion behind each talk. Including contextual footage of the audience’s reactions enhances the impact, illustrating how the speaker engages and inspires those in attendance. To make the content even more compelling, on-screen graphics and animations can highlight important points, ensuring that key takeaways stand out.
A great example is the Shopify video that highlights key speaker moments from Shopify Unite 2021. This recap follows the event’s order, making it easy for viewers to connect the dots and understand the flow of information.
Its purpose is to give a high-level overview of what transpired during the event for those who might not have time to watch the entire presentation. At the same time, it builds anticipation, encouraging viewers to explore the full video recording.
The video features a clean and straightforward style, beginning and ending with a “code interface” that aligns with the event’s theme. The outro includes a call to action directing viewers to the Shopify Unite website, and it concludes with Shopify’s logo and brand name to reinforce brand recognition.
- Live Workshop Videos
Live workshop videos offer an exciting way to engage with events in real time or revisit them later. Typically available to people who register in advance, these videos capture the action as it unfolds, providing an immersive experience that draws participants into the workshop atmosphere.
After the event concludes, these recordings serve as valuable resources for those who couldn’t attend, allowing them to relive the experience and absorb the insights shared during the session. This dual purpose not only enhances audience engagement but also acts as an effective promotional tool for future events, showcasing the dynamic content and expert speakers to potential attendees.
Additionally, live workshop videos can be used later on as internal training material, providing employees with access to valuable knowledge and skills. This way, the content remains relevant and beneficial long after the live event has ended. By leveraging these videos, businesses can create lasting connections and foster a culture of continuous learning, making live workshop videos an essential component of any event strategy.
An excellent example is a video from AJ&Smart that effectively illustrates this concept. This live training on how to run a design thinking workshop begins with a brief introduction that establishes what viewers can expect, followed by the main training content. At the end of the video, the narrator returns to share additional resources related to the workshop. Spanning two hours, the recording provides an authentic glimpse into the live workshop, showcasing participant reactions and activities while following the event’s schedule from beginning to end.
Purposes of Corporate Event Videography
Corporate event videos serve a variety of essential purposes, each enhancing the effectiveness and influence of the events they capture.
Documentation
One of the primary functions of corporate event videos is to provide a visual record of significant happenings, such as conferences, seminars, workshops, trade shows, product launches, awards ceremonies, team-building activities, and shareholder meetings. This documentation allows companies to preserve important moments and milestones for future reference.
Engagement
Corporate event videos foster engagement among both internal and external stakeholders. By providing insights into company culture, values, and achievements, these videos help create a sense of community among employees, clients, partners, investors, and other stakeholders. They bridge gaps and strengthen connections, ensuring everyone feels included in the company’s journey.
Marketing
Corporate event videos act as powerful marketing tools that showcase a company’s expertise, products, services, and brand identity. By highlighting thought leadership and industry knowledge, corporate event videos communicate the organization’s commitment to innovation and excellence. They can be shared across various platforms to attract new customers and enhance brand visibility.
Testimonials and Feedback
Corporate event videography is perfect for capturing testimonials and feedback from attendees, speakers, sponsors, and participants, showcasing the event’s value and impact. These endorsements serve as social proof, enhancing credibility and encouraging attendance at future events. By highlighting positive experiences, these videos effectively promote the company’s reputation and influence in the industry.
Education and Training
Recorded videos from corporate training sessions, workshops, or educational seminars serve as valuable resources for knowledge dissemination and skill development. Employees can revisit these presentations to reinforce learning, ensuring that important concepts and techniques remain fresh and accessible for continuous professional growth.
Final Thoughts
Corporate event videos are essential for elevating the impact of your gatherings. They capture the excitement, showcase expertise, and create lasting connections with your audience. By embracing this dynamic medium, you tell your story in a compelling way, ensuring that the essence of your events lingers long after the final moments have passed. These videos not only celebrate achievements but also inspire engagement and anticipation for what’s to come.
At Pixel Studio Productions, we specialize in creating stunning corporate event videos that not only tell your story but also resonate with your audience. Contact us today to learn more about our corporate event videography services. Let us help you capture the essence of your event and showcase the remarkable moments that define your brand!
