Getting a corporate headshot is an important way to create a first impression with potential clients, business partners, employers, and employees. The reality is, we all judge a book by its cover, whether we want to admit it or not. You only have one chance to make a good impression, and today that can mean a photo on social media or a website.
The usage of hiring potential through LinkedIn is increasing as hiring manager’s lean towards the professional social media platform to look for job candidates. Social media profiles with a photo are seven times more likely to be clicked. And professional-looking headshots make it easier for recruiters to remember who you are!
Along with social media, headshots can be used on company websites to introduce their team. This can create a first impression from your potential clients! Headshots are also used for newsletters, press releases, and annual reports.
Below are some ways to prepare for getting a corporate headshot:
Location, Location, Location!
Decide on the appropriate location. There are usually two different options when it comes to where your corporate headshot should be taken: inside or outside. You have multiple color options for backdrops when having your headshots taken inside, however black or white appear more clean and professional. Getting your professional headshot taken outside adds a more natural feel to your photo, without taking away from your professionalism. If you are getting a headshot for your company, they may have a preference of the shooting location.
What To Wear
Deciding what to wear is an important factor when taking corporate headshots. It shows a level of professionalism and can raise perceptions of your capability and influence. Check out our previous blog posts of what to wear during a corporate headshot for men and women.
Know Your Angles
Not knowing how to act in front of a camera is normal, so don’t worry! Before your corporate headshot, practice in the mirror. Know which side you prefer and what makes you comfortable. But don’t forget a mirror flips and a camera does not!
Don’t Forget To Smile!
Don’t treat getting your headshot as a chore; it will affect the end results! Treat your headshot session as if you are meeting someone for the first time. The most important thing to avoid is dead-eye syndrome; where your mouth is smiling but your eyes say, “I’d rather be somewhere else”. If you’re not into, people will be able to tell through your photo.
Lastly, don’t forget to update your corporate headshot at least yearly! Switching out your headshot when your physical appearance changes maintains your creditability and the appearance of self-confidence.